Intellectual Property for Social Media Influencers

Intellectual Property for Social Media Influencers

88% of Hong Kong population is using social media, and this number is growing every minute. It is no surprise that social media has become a lucrative business. Social media influencers (“Influencers”) or key opinion leaders (“KOLs”) are popular and powerful – they create tight bonds with their followers and have the ability to influence […]
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billboard trademark

Brand valuation in Hong Kong – top tips from the front line

By Benjamin Choi, Managing Director As a leading commercial hub, Hong Kong is often viewed by foreign brand owners as an ideal gateway into Asia. However, local conditions – from the worth placed on family-run business to the impact of sky-high rents – are often under-estimated or misunderstood. Analysis of successful home-grown brands and some not-so-successful […]
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Hong Kong Trade Mark Practice

Hong Kong Trade Mark Practice Goes International

By Benjamin Choi, Managing Director Hong Kong is expecting the launch of the International Registration (IR) of Trade Marks under the WIPO Madrid System by tentatively end of 2022 or early 2023. This will be in addition to the long established and territorial based trade mark registration system, whereby trade mark owners domiciled or incorporated in […]
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trade mark review china

Trade Mark Reviews in China – Some Encouraging Successes

By Benjamin Choi and Angel Luo  The general principles in determining whether a trade mark can be registered in China are to a large extent the same as in most other countries, considering China is also one of many jurisdictions in the WIPO Madrid International Registration system. Indistinctive or descriptive marks which fail to achieve registration in […]
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EU trademark law

Wearing Red Soles has a Price

By Patricia Bodalo Distinction, that was the key. The day Louboutin took his assistant’s nail polish in 1993 and painted the sole of the shoe he was making, he was telling the entire world, or at least the European Union, that shoes with red soles must be Louboutin’s. In 2021, the French shoe designer is […]
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