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EU trademark law

Wearing Red Soles has a Price

By Patricia Bodalo Distinction, that was the key. The day Louboutin took his assistant’s nail polish in 1993 and painted the sole of the shoe he was making, he was telling the entire world, or at least the European Union, that shoes with red soles must be Louboutin’s. In 2021, the French shoe designer is […]
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Intellectual Property for Fashion Brand

Crossover or Crossed over?

By Benjamin Choi Crossover is a peculiar Hongkie term to describe ‘collaboration’ merchandises co-designed, manufactured and marketed by two established brands only for a particular season and in a limited number of production rendering such items rare, iconic and sought after in the market, such as a Supreme x Louis Vuitton Monogram Box Logo Hoodie (Farfetch […]
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