Suite 503, 5/F, St. George's Building, 2 Ice House Street, Central, Hong Kong
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Benjamin Choi

Managing Director

Tel: (852) 2186 1871

Personal Experience & Biography

OLN IP Services Limited symbolises the transformation of Benjamin into a Brand Consultant after practicing as an Intellectual Property lawyer for over 20 years specialized in advising, resolving and the execution of all trade mark and related IP matters for a very wide spectrum of businesses through his tenure with 3 of the most leading and award winning law firms known for their IP practice in Hong Kong. He was a Partner of Mayer Brown and then Deacons from 2011 to 2020.

Benjamin is able to add practical and personal insights in the clients’ brand creation and development process by becoming involved at the earliest stage possible. Obviously, an obstacle (like any medical condition) is better to be unveiled sooner rather than later in order to be addressed or treated with the right option.

He is one of the leading and award winning trade mark practitioners in Hong Kong. With 20 years’ experience in local and foreign trademark prosecution, Benjamin is highly skilled in conducting IP due diligence for merger and acquisition projects involving the transaction of IP assets.

He also advises on general IP enforcement, passing-off/unfair competition, domain name disputes and data privacy issues. Benjamin is one of the former Presidents of the Hong Kong Institute of Trade Mark Practitioners and remains actively involved in the Institute’s collaboration with the Intellectual Property Department in IP law and policy review and consultation.

Outside of Hong Kong, Benjamin is active in INTA (member since 2009 and currently serving the INTA Bulletins Committee), APAA (member since 2008 and currently a Committee Member of the HK Group) as well as Marques (member since 2015 and currently serving the IP Emerging Issues Committee).


Committee Member, International Trademark Association Bulletins Committee (Asia-Pacific Sub-Committee) (2020-2021)

President, Hong Kong Institute of Trade Mark Practitioners (2017-2019)

Committee Member, International Trademark Association Famous and Well Known Marks Committee (East Asia & Pacific Subcommittee) (2018-2019)

Committee Member, Asian Patent Attorneys Association Designs Committee

Committee Member, MARQUES Emerging IP Rights Committee

Committee Member, BIP Asia Steering Committee


PCLL, City University of Hong Kong, Hong Kong

LLB, City University of Hong Kong, Hong Kong


World Trademark Review 1000

  • Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong (2016-2023)
  • Bronze Tier Individual in Enforcement and Litigation (2023)

Legal 500 Asia Pacific

  • Recommended Lawyer in Intellectual Property in Hong Kong (2015-2023)

Who’s Who Legal

  • Global Leader Trademarks (2015 – 2021)

The IPR Gorilla

  • Top IP Managing Partner (2022)

Doyle’s Guide

  • Recommended Leading Intellectual Property Lawyer (2020)

Practice Areas:

  • Trade Mark
  • Intellectual Property
We assure you to protect your

Intellectual Properties

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